Released more than a decade ago, Dragon’s Dogma has amassed a cult following, but for the launch of its long-awaited, stand-alone sequel, CAPCOM needed to engage not only existing fans but invite new audiences into the franchise. In the time since the first game’s release, fantasy had exploded in pop culture and provided an opportunity to present Dragon’s Dogma 2 as the ultimate high fantasy experience—a captivating world where you can roleplay as a powerful, magickal being and direct your own story. The campaign was brought to life through a stained glass crafted art direction and the talents of legendary voices, Ian McShane and Debora Wilson.