RESIDENT EVIL REQUIEM | CAPCOM
Evil Has Always
Had a Name
Capcom has defined survival horror for more than 30 years. With Resident Evil Requiem, the franchise enters a new chapter—grounded, emotional and deeply human. We helped bring that evolution to life with a campaign that expanded the world of Resident Evil beyond the game, using cinematic storytelling to explore fear, trauma and survival.
SHORT FILM
OUT OF HOME
Two weeks before the film’s release, mysterious billboards appeared across NYC and LA. Portraits of unknown families carried a single line: “Evil Has Always Had a Name.” Overnight, the images revealed something darker. Those curious enough to scan got an early look at the film—helping it spread across YouTube and social before the official launch.